To properly analyse your campaigns, you must maintain the appropriate naming convention for all levels of your campaign structure - campaigns, ad sets, ads. On all sources/platforms – both social and search.
The truth is that you can't really do a thorough campaign analysis and optimise your campaign according to the analysis results if the naming convention sucks.
Similarly with your landing page links and UTMs.
This is why I prepared both tools for marketers like me and you, so that we would not need to look for them anywhere further.
This tools provide everything that Social, Search and Programmatic campaigns need to be properly named and tagged (via links).
And why would you care this much about naming convention and UTMs structure?
Superficial analysis
Without a proper naming convention and UTMs, you can't really analyse the results of your campaigns utilising exported data or such tools as GA4 or PowerBi. You can do it superficially only.
1
Relying on in-platform solutions
The lack of an appropriate structure of names and links means that you're forced to rely solely on the possibilities offered by advertising platforms only, which are limited.
2
Same actions, same results
Vast majority of marketers do a basic in-platform 'analysis' only, missing the opportunity a proper naming convention and UTMs give. How can you become better than majority doing the same thing?
Get the Tools for FREE now and solve your problems related to the naming convention and UTM tags straight away.
Get a Free Naming Convention Tool & UTMs Builder
You will receive link to the Tools via email.
We're committed to your privacy. GeekyAnalysis will be using the information you provide to keep you updated about useful content, services, and digital products that can support you in generating better results. By sending this form, you agree too our Privacy Policy as well as Terms and Conditions. You can unsubscribe from the list at any time.