THE ONLY
URL BUILDER
AND NAMING
CONVENTION TOOL
MARKETERS
NEED

About the tools


To properly analyse your campaigns, you must maintain the appropriate naming convention for all levels of your campaign structure - campaigns, ad sets, ads. On all sources/platforms – both social and search.

The truth is that you can't really do a thorough campaign analysis and optimise your campaign according to the analysis results if the naming convention sucks.

Similarly with your landing page links and UTMs.

This is why I prepared both tools for marketers like me and you, so that we would not need to look for them anywhere further.

This tools provide everything that Social, Search and Programmatic campaigns need to be properly named and tagged (via links).


Erwin Boznanski
The Author
My LinkedIn
How do you know if the tools are for you
And why would you care this much about naming convention and UTMs structure?
  • Superficial analysis
    Without a proper naming convention and UTMs, you can't really analyse the results of your campaigns utilising exported data or such tools as GA4 or PowerBi. You can do it superficially only.
    1
  • Relying on in-platform solutions
    The lack of an appropriate structure of names and links means that you're forced to rely solely on the possibilities offered by advertising platforms only, which are limited.
    2
  • Same actions, same results
    Vast majority of marketers do a basic in-platform 'analysis' only, missing the opportunity a proper naming convention and UTMs give. How can you become better than majority doing the same thing?
    3
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Here
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