Master the Art
of Powerful
Marketing Data
Analysis
Turn your numbers into actionable insights, skip the fluff, ditch the buzzwords, and leave useless Excel formulas behind. Discover actionable strategies for immediate impact.
In budgets spent via Search and Social Paid Acquisition in 8 years
Corporations I worked for, being responsible for their most important projects & markets
4 years of Planning & Analytical experience working for international agencies and 4 years for companies inhouse
>$130 000 000
5
4/4
Why Should You
Even Listen to Me?
Get to know a few numbers that describe my experience.
I worked for
Analyst
I've analysed and optimised campaigns, search results, conversion rates and email marketing based on data acquired via spending tens millions of dollars.
01
Media Planner
I've planned marketing activities, especially media plans, for campaigns that have spent millions of dollars, across markets from North America, through Europe and the Middle East, to Australia.
02
Paid Acquisition Executive
I've been executing campaigns across even more markets than I have planned and analysed them for. The total value of budgets on those campaigns exceeds $130m.
03
More
About Me
In less than 5 hours of video materials, I'll show you how to prepare an Campaign (or any other marketing data based) Analysis, utilising data you can export from any ad account, Search Console and other tools.
ABOUT
THE COURSE
Who is this course for
And why would you go through it?
  • For Marketers
    After researching the market of ad campaign managers, I've realised that they feel stuck in their careers due to lack of a direction and deeper knowledge about analysis of what they do.
    1
  • For Small Business Owners
    Similarly with business owners who run ad campaigns on their own and struggle to develop their e-coms/other online businesses further. This course shows how to find a solution via analysis.
    2
  • For Marketing & Sales Team Leads
    If you are a team leader and gather tangible data about your team efficiency, you can utilise knowledge from this course to find what works and what doesn't, doing a simple analysis of your data.
    3
THE COURSE
STEP BY STEP
Section one
In this short section, I introduce you to the curse, it's idea and I explain the reporting preparation and exporting it to either .csv or .excel.
Section two
This is the section, where we cover all the technical part crucial for marketers working on an analysis.
No fluff, we focus only on what really matters for us (Pivot Tables, Charts etc.)
Section three
The whole analytical fun starts in the 3rd section - this is the part of the course where we discuss ideas for an analysis, how to execute it, what we need to focus on and remember to get data driven, useful conclusions.
Section four
I show you how to prepare a proper presentation based on results of the analysis you conducted. It's going to help you to convince the right people that what you prepared matters and should be implemented.
Bonus!
In order to do a proper campaign analysis, you need to have proper naming convention for all levels of the campaign structures, as well as links. I prepared both tools for you as a bonus, so that you would not need to look for them anywhere. You're getting everything necessary at ones.
Check out the sample video of this course
"As a performance marketer, I wanted to boost my data analysis skills, and this course was exactly what I needed. The in-depth and detailed walkthroughs using Google Sheets were particularly helpful—no need for any paid tools. I'm excited to dive into the upcoming modules!"
Nikol Chmelickova
Senior Performance Marketing Manager
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PLAN
*Promotional prices are available to a limited number of users for the purpose of gathering feedback. After that, regular prices will apply.

A few words from me in conclusion


I decided to build this course after researching multiple performance marketers/paid acquisitions executives and small online business owners.

After those discussions, I realised, that all of those specialists who feel stuck in their careers or those business owners who cannot develop further their e-commerce and other online businesses make the same mistake.

They work with ad campaigns without really deep analysis - they rather launch many various ads, turn off those that have the highest CPA, maybe target a few audiences and usually that's everything they do.

Do not get me wrong, but you cannot be surprised that you're stuck, not being able to scale your results or not getting a promotion if that's what you're doing. The vast majority of specialists do it this way apparently, and I'm sorry to say it, but they are easily replaceable. There's no reason why they should get promoted or generate better results for themselves and win with their competitors.

And this is where the course comes from. I knew that my advantage was a proper execution of what I've been doing, based on a thorough analysis I conduct whenever I have some doubts. This is the game-changer - the one thing that makes a difference, and now you can learn how to do it too.


Erwin Boznanski
The Author
My LinkedIn
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